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Snickers to get a boost

  • April 1, 2008
  • Daniel Palmer

The Snickers chocolate bar is about to be updated to deal with growing consumer demand for caffeine and energy products. Mars incorporated have recently come up with the Snickers Charged - a chocolate bar with taurine, B vitamins and caffeine levels equivalent to a weak cup of coffee. Consider it as a merger of Snickers and Red Bull.

Mars have only released it as a limited edition for the time being and sales results in America of the bar during the month of March will determine if it will be released worldwide.

Snickers Charged

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