Mintel finds more new products boasting environmentally friendly claims
Americans increasingly express environmental
concerns, so manufacturers are taking steps to convey the eco-friendliness
of their products. According to Mintel Global New Products Database (GNPD),
the number of new products with an environmentally friendly claim has grown
substantially over the past five years. In 2002, only five such products
were launched, but in 2007 there were a staggering 328. This was an
increase of nearly 200% from the year before.
“We’re seeing rapid growth in new products with environmentally friendly
traits,” comments Chris Haack, senior research analyst at Mintel. Haack
goes on, “more than ever, shoppers want to purchase goods that help protect
and preserve the world around them. Manufacturers have responded with
everything from recyclable packaging to products that maintain the body’s
health to entire brands that support environmental causes.”
According to Mintel, people especially look for eco-friendliness when
shopping for household paper products (66%), food (57%) and energy
efficient appliances (48%). The environment, a desire for pesticide-free
foods and the rising costs of energy are driving people toward greener
purchases. One new trend observed by Mintel is foods that are not
necessarily organic or natural but address other environmental concerns.
For example, some companies use Green Energy Credits logos on packaging,
while others support major health associations.
Mintel reveals that almost 200 million Americans buy green products. Price,
perceived value and convenience drive these purchases as more and more
people take on a green lifestyle. Thanks to manufacturers’ recent moves,
consumers can now find more choices of environmentally friendly products
than ever before.
A German beverage company is launching the world’s first gluten-free barley-based beer. The gluten f...
A new study from the University of Melbourne and Harvard University has found certain nutritional su...
Agricultural giant Monsanto has rejected US $62 billion acquisition bid from pharmaceutical and chem...
A new sugar content certification program called ‘Sugarwise’ is gaining traction in the United State...
There is concern over a new trend involving bodybuilders injecting natural oils to help them gain mu...
An online editorial published in the British Journal of Sports Medicine has called the popular belie...
Malaysian stevia sweetener producer, PureCircle, says its revenue for the 2017 financial year will b...
A Coca-Cola executive has revealed the beverage giant is soon set to start dabbling in alcohol, some...