Mintel finds more new products boasting environmentally friendly claims
Americans increasingly express environmental
concerns, so manufacturers are taking steps to convey the eco-friendliness
of their products. According to Mintel Global New Products Database (GNPD),
the number of new products with an environmentally friendly claim has grown
substantially over the past five years. In 2002, only five such products
were launched, but in 2007 there were a staggering 328. This was an
increase of nearly 200% from the year before.
“We’re seeing rapid growth in new products with environmentally friendly
traits,” comments Chris Haack, senior research analyst at Mintel. Haack
goes on, “more than ever, shoppers want to purchase goods that help protect
and preserve the world around them. Manufacturers have responded with
everything from recyclable packaging to products that maintain the body’s
health to entire brands that support environmental causes.”
According to Mintel, people especially look for eco-friendliness when
shopping for household paper products (66%), food (57%) and energy
efficient appliances (48%). The environment, a desire for pesticide-free
foods and the rising costs of energy are driving people toward greener
purchases. One new trend observed by Mintel is foods that are not
necessarily organic or natural but address other environmental concerns.
For example, some companies use Green Energy Credits logos on packaging,
while others support major health associations.
Mintel reveals that almost 200 million Americans buy green products. Price,
perceived value and convenience drive these purchases as more and more
people take on a green lifestyle. Thanks to manufacturers’ recent moves,
consumers can now find more choices of environmentally friendly products
than ever before.
Amazon Fresh, an online-only grocery delivery service, entered the US market in 2007. An Amazon exec...
Loosening your belt in preparation for a big meal out might be a common occurrence, but a new set of...
Following on from its latest food trends report, J. Walter Intelligence (JWTI), has also compiled a ...
Pharmaceutical giant, Bayer AG, has acquired global agricultural company, Monsanto, in a USD $66 bil...
A new health food trend may be on the horizon with a US Kellogg’s venture capital fund investing big...
Australian wine brand, Yellow Tail, has made a successful debut today into Super Bowl advertising, p...
In the period immediately following the election of Donald Trump as president of the United States, ...
Salt could soon be more than just a seasoning with new Canadian research discovering its potential t...