Australians alcohol consumption remains constant
- April 16, 2008
- Daniel Palmer
ABS data released yesterday reveals that Australians over 15 are drinking about the same amount of alcohol on a per capita basis as they were last year. However, the type of drinks we are drinking has changed slightly.
The popularity of beer and spirits have remained fairly constant but the burgeoning popularity of pre-mixed drinks has not let-up with its share of the alcohol market increasing at the expense of wine. Additionally, the type of beer being consumed has become stronger with a strong shift toward heavy beers in preference to the light and medium options. Consequently, concerns have been raised that this data supports the notion that binge drinking is becoming more prevelent as consumers are choosing drinks with higher alcohol content which will result in quicker intoxication.
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