Coca-Cola and illycaffé to provide ready-to-drink coffee
- May 5, 2008
- Isobel Drake
The world’s largest beverage company, the Coca-Cola Company, has combined with premium coffee producer illycaffé to produce ready-to-drink coffee beverages.
Through the joint venture, Ilko Coffee International, three new product offerings have been created: caffé, cappuccino and latté macchiato. The caffé beverage is reported by the companies to be the first ready-to-drink coffee beverage to offer black (no milk) espresso-based coffee.
The cappuccino option has espresso combined with milk and dark cacao and the latté drink will have a smoother espresso swirled with milk. The caffé beverage will be sold in 150ml cans and the other two products will be sold in 200ml cans.
The ready-to-drink coffee beverage industry has been growing at a strong rate for a number of years and Coca-Cola and illycaffé are seeking to capitalise and hopefully enhance the ready-to-drink coffee experience. “Our objective is to give consistency to what premium ready to drink coffee is,” said Andrea Illy, illycaffè chairman, in a joint statement. “Together we will redefine how people engage with a ready to drink coffee in order to experience a true small luxury pleasure.”
With the cola industry in decline the Coca-Cola Company have been forced to look toward other beverage options to stimulate growth. This joint venture follows recent expansion by the company within the energy and water beverage industries.
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