Kellogg takes blueberry muffins from mixing bowl to cereal bowl
Kellogg’s, the world’s leading cereal producer, has announced the launch of a new cereal which is designed to replicate the taste of a blueberry muffin.
The blueberry muffin has long been a palate pleasing breakfast food and Kellogg’s is aiming to capitalise on their popularity by introducing a more convenient way to eat them.
Kellogg’s believe that, due to the time consuming nature of either making muffins or purchasing freshly-baked muffins, there is an opportunity to provide an option which tastes similar but reduces time cost.”With new Kellogg’s Frosted Mini-Wheats Blueberry Muffin cereal, the whole family can indulge in the classic blueberry muffin taste simply with milk and a spoon,” the company claims.
The cereal is clearly aimed toward time-poor mothers and attempts to tap into the health-conscious consumer with the use of whole-grain wheat in the product.
“New Frosted Mini-Wheats Blueberry Muffin cereal is perfect for families that want a wholesome, convenient breakfast while enjoying a great blueberry muffin taste,” said Matt Lindsay, senior brand manager of Frosted Mini-Wheats.
Charlie’s Cookies snack boxes are now being offered on selected domestic Qantas flights.
New season apples sold at Woolworths nationally from February 2017 will have no wax added to them.
Bulla is launching a new Baileys ice cream range.
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