Eagle Boys Pizza to continue aggressive expansion

Posted by James Ferre on 18th August 2008

Australian pizza maker Eagle Boys Pizza has recorded a 21.9% increase in sales growth during the past 12 months on the back of climbing sales and growing store numbers.

Australia’s third largest pizza chain recorded revenue of more than $125 million, and opened 51 new stores. The company now operates 230 franchised stores in Australia across five store models.

The number of stores has risen swiftly since their first opening in 1987, with last month’s acquisition of Pizza Haven Australia, the nation’s fourth largest pizza chain, to increase their store numbers to 270.

Eagle Boys Pizza managing director Todd Clayton said the company would continue its aggressive expansion in 2008-09 with more than 100 new stores planned on the back of strong sales growth. This growth was stimulated by innovative offerings and the ‘Bigger Better Pizza’ promotional campaign.

“Helping to spur this jump was the launch of new products and pizza toppings, the success of our Double Top offer where customers pay an extra $3 to double the toppings of a pizza, and our Bigger Better Pizza campaign which highlighted how competitors have shrunk their pizzas,” Mr Clayton said. “Our internet ordering facility is also gaining momentum with 90% of our stores expected to be taking online orders by January 2009.”

“In the year ahead, we will continue to improve our offering with new pizza toppings, better ingredients, and an expanded network of stores,” he advised.

Eagle Boys Pizza was also recently named the nation’s 2008 Supreme Retailer by the National Retail Association and received the Best Franchise award for the second consecutive year.