Domino’s serves up profit growth thanks to promotional success and online ordering

Posted by James Ferre on 20th August 2008

Australian pizza maker Domino’s Pizza Enterprises Limited (DMP) today announced a $11.8 million full year Net Profit After Tax, up 29.6% on the previous year.

DMP, Australia’s only publicly-listed pizza company and the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium and The Netherlands, reported that their profit was generated from Total Network Sales of $591.2 million, an increase of 13.9% on full year 2007.

The opening of 36 new stores in Europe and 42 stores in Australia and New Zealand, including five stadium stores, brought their total number to 741 – the network of 741 incorporates 437 in Australia.

Domino’s Pizza Enterprises Limited CEO and MD, Don Meij, advised that recent sales had been aided by strong promotional success in Australia, New Zealand and Europe, along with positive feedback for online ordering.”Successful promotional launches in all three markets contributed to strong Same Stores Sales growth, including the Big Taste Range in Australia and the launch of TV advertising in France,” Mr Meij noted. “All markets continue to benefit from technological advances in internet ordering with The Netherlands now averaging 19.2% of all delivery orders placed online and more than 12% of Australian sales generated through internet ordering. We have also introduced a new telephone ordering number in Australia, 1300 DOMINOS and France recently launched a new four digit number, 3959.”

Domino’s Pizza Enterprises Limited was Australia’s first publicly-listed pizza chain, making its debut on the Australian Stock Exchange in May 2005.