Australis Barramundi to be showcased at leading US supermarket

Posted by James Ferre on 12th September 2008

Australis Aquaculture, Ltd. has announced that Safeway, Inc., America’s third largest supermarket retailer and the 10th largest general retailer, will begin offering Australis Barramundi at all 1,740 of its stores this week.

Josh Goldman, Australis Managing Director, was excited about showing the quality of Australian seafood to American consumers via the offering of Australis’ fresh and frozen Barramundi in the full‐service seafood section across the Safeway system. “We are proud of this milestone as Australis Barramundi has now entered national distribution in one of the US’ most respected supermarket chains,” he said. “The supply creation initiatives we began last year are yielding significantly increased
amounts of product that we can deliver to large national retailers like Safeway. At the same time, consumers are increasingly recognising Barramundi as a mainstream seafood choice.”

National distribution of Australis Barramundi through the Safeway chain follows the company’s recent announcement that Australis Barramundi was selected by The Darden Group for its ‘Fresh Fish Menu’ at approximately 700 Red Lobster restaurants in the US.