Asda believe green packaging innovation to be a world first

Posted by James Ferre on 2nd October 2008

ASDA has launched a new resealable and recyclable packaging for its cooked meat range, in what they believe to be a market first.

Not only will it be both resealable and the main part of the pack recyclable, but the innovative change to the packaging has reduced its overall weight by 25% – resulting in less waste, according to Asda.

The new packaging was devised by ASDA and Yorkshire-based supplier Parkam Foods and the majority of the pack, with the exception of the film sleeve covering the top, will be recyclable.

“There are many foods which now have resealable or recyclable packaging but this is the first time we believe both have been used for cooked meats,” Satty Virdee, of Parkam Foods, said. “Customers are increasingly looking for environmentally-friendly packaging. We are meeting this need, as well as ensuring they no longer have to endure dry or curly ends to their meat – which in turn will help reduce food waste.”

More than four million packs of the British meat are sold per year at Asda and the innovation is not expected to have any inflationary impact.