Kraft agrees settlement with Procter & Gamble

Posted by Daniel Palmer on 19th January 2009

A lawsuit regarding Procter & Gamble patents for packaging of their Folgers Coffee brand has been settled amicably with Kraft.

P&G filed a lawsuit against Kraft for alleged infringement of packaging patents by Kraft’s Maxwell House. P&G suggest that the packaging of Folgers gives a competitive advantage and claimed the innovation of their containers had helped grow the Folgers brand.

“We are delighted by the terms of this settlement and will not hesitate to do what it takes to continue to protect our intellectual property,” Steve Jemison, P&G chief legal officer, said.

Kraft also reported their satisfaction in ending what threatened to be a long-running court battle. “Kraft Foods is pleased to settle this matter with P&G in such an efficient and pragmatic way,” Marc Firestone, Executive Vice President, Corporate and Legal Affairs and General Counsel for Kraft Foods, stated. “We look forward to moving ahead on our Maxwell House brand.”

Folgers and Maxwell House remain the two leading coffee brands in the United States, despite greater pressure from gourmet coffee products. The financial terms and the details of the settlement will not be disclosed.