Heart health ingredients market continues growth with help of functional foods

Posted by Editorial on 20th January 2009

The European heart health ingredients market is developing lucratively due to the growth in the functional foods sector, triggered by a global fitness fad among consumers. Extensive media coverage has heightened consumer awareness about the fatality of cardiovascular disease (CVD) and the ill effects of obesity, heightening interest towards low fat and heart-healthy food products.

New research from Frost & Sullivan, European Heart Health Ingredients Market, finds that the market earned revenues of $545.0 million in 2008 and estimates this to reach $2.0 billion in 2014.

“A variety of ingredients positioned for heart-health, with their functional benefits, is increasingly used for the fortification of various food and beverage applications,” Frost & Sullivan Research Analyst Chandrasekhar S, said. “The preventive cost of CVD by virtue of these ingredients is much cheaper for the consumers than the cost of its treatment.”

“Manufacturers, with the help of industry associations such as the Global Organization for Eicosapentaenoic acid and Docosahexaenoic acid (GOED) are lobbying for the usage of health claims,” Chandrasekhar added. “They are also involved in extensive branding and promotional activities to increase consumer awareness on CVD and the positive impact of the various ingredients, thereby enhancing the credibility of such awareness campaigns.”Overall, heart health ingredients manufacturers can retain their competitive edge by utilising an astute combination of research, product development and marketing strategies.