CPG companies continue to embrace new technology that reduces data time-lag

Posted by James Ferre on 24th February 2009

O4 Corporation, a leading provider of sales force automation software for Consumer Products companies, has reported that demand continues to escalate for technology which allows companies to receive retail store data in minutes instead of hours, days or even weeks. The company has also announced the appointment of Angela Lovegrove as Managing Director for their Asia Pacific operations and Shanker Krishnan as Executive Vice President of Product Development to ensure momentum continues – as sales of their products reach record levels.

“Faced with challenging market conditions, our customers are taking advantage of the competitive benefits that mobile field force systems can deliver, something that is even more important now than it has ever been,” Ms Lovegrove noted, alluding to the increasing demands of consumers and the heightened pressure on food manufacturers in the face of private label expansion.Ms Lovegrove takes on the role following 20 years in the IT industry and a series of high performing roles for General Motors, HP and Philips in Europe and Asia.

“After already working with O4 I have a real understanding of the business proposition and why the company is successful. My role is to further communicate that value to customers and build on current growth trends,” she explained.

Des Miller, Chief Executive Officer for O4 Corporation is looking forward to working with the new members of the management team as their growth plans continue apace. “We are a fast-growing, future-facing company and the new appointments demonstrate our confidence in the positive trends in mobile retail execution technology for consumer products companies,” he suggested.