Cadbury goes Fairtrade with Dairy Milk
- March 4, 2009
- Daniel Palmer
Cadbury and the Fairtrade Foundation have announced plans to achieve Fairtrade certification for Cadbury Dairy Milk by end of the UK Summer of 2009. The move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as potentially opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.
“This is an historic moment for our company,” Cadbury Chief Executive, Todd Stitzer, said. “I am proud that the nation’s favourite chocolate bar will display the Fairtrade Mark. I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.”
“Cadbury’s commitment is breakthrough news for the farmers in Ghana who are very excited that they will be able to sell more of their cocoa as Fairtrade, bringing greater benefits to their communities,” Harriet Lamb, Chief Executive of the Fairtrade Foundation, reported. “We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase. This certainly sets a new standard for the mainstream chocolate industry.”
The company has so far committed to the Fairtrade certification of Cadbury Dairy Milk for the British and Irish markets only.
“By working together, the Fairtrade Foundation and Cadbury believe we can get more people in the UK to buy Fairtrade products and achieve more for this cause than we ever could individually,” Mr Stitzer added.
The Fairtrade Foundation sees this as just a first step in a long partnership to improve livelihoods for cocoa growers.
“The Fairtrade Foundation set out an ambitious strategy last year to double its positive impact for producers by 2012, by opening up opportunities for more and more farmers to join the system, and for those already in the system to be able to sell more under Fairtrade conditions,” Ms Lamb said. “It is precisely this kind of big commitment by a major player such as Cadbury that could make it possible to achieve these goals.”
The Fairtrade Foundation and its international partner certification body, FLO-Cert, will be independently monitoring and auditing the supply chain against internationally agreed Fairtrade standards.
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Salvation Army in particular Australia has been praying that the Big businesses will see this and go fair trade… God has answered a prayer!
I’m so glad that at least one mainstream chocolate company has gone fair trade. Coming from a small town with one supermarket there is limited options for chocolate purchases
Wow guys thats fantastic!!!!!!!!!!!!!!
so proud i know many people that do not eat your chocolate because its not fair trade..
It’ll be great when cadbury in Australia and other countries’ go fair trade too. This is a big step into seeing that happen though.
Congratulations to Cadbury for agreeing to introduce Fair Trade Dairy Milk chocolate in the UK and Ireland. However, I urge Cadbury Australia to also use Fair Trade cocoa in its chocolates here as soon as possible. This would make a huge difference to many cocoa farmers in Ghana and many in Australia would be prepared to pay a little more for the chocolate, knowing that they were helping to enable farmers to receive a fair price for their produce and so be able to improve their living standards.
I’m very pleased to hear this, congratulations to Cadbury for being community leaders in decency and justice!!
I work for a large retailer and I’m campaigning to get them to stock more Fair Trade products. With mainstream producers now heading in this direction it is my hope that this campaigning will finally be taken more seriously!!
I really respect the Cadbury business for this monumental decision and will make Cadbury Fair Trade chocolate my chocolate of choice as soon as it becomes available in Australian stores!