Cadbury goes Fairtrade with Dairy Milk
Cadbury and the Fairtrade Foundation have announced plans to achieve Fairtrade certification for Cadbury Dairy Milk by end of the UK Summer of 2009. The move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as potentially opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.
“This is an historic moment for our company,” Cadbury Chief Executive, Todd Stitzer, said. “I am proud that the nation’s favourite chocolate bar will display the Fairtrade Mark. I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.”
“Cadbury’s commitment is breakthrough news for the farmers in Ghana who are very excited that they will be able to sell more of their cocoa as Fairtrade, bringing greater benefits to their communities,” Harriet Lamb, Chief Executive of the Fairtrade Foundation, reported. “We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase. This certainly sets a new standard for the mainstream chocolate industry.”
The company has so far committed to the Fairtrade certification of Cadbury Dairy Milk for the British and Irish markets only.
“By working together, the Fairtrade Foundation and Cadbury believe we can get more people in the UK to buy Fairtrade products and achieve more for this cause than we ever could individually,” Mr Stitzer added.
The Fairtrade Foundation sees this as just a first step in a long partnership to improve livelihoods for cocoa growers.
“The Fairtrade Foundation set out an ambitious strategy last year to double its positive impact for producers by 2012, by opening up opportunities for more and more farmers to join the system, and for those already in the system to be able to sell more under Fairtrade conditions,” Ms Lamb said. “It is precisely this kind of big commitment by a major player such as Cadbury that could make it possible to achieve these goals.”
The Fairtrade Foundation and its international partner certification body, FLO-Cert, will be independently monitoring and auditing the supply chain against internationally agreed Fairtrade standards.