Frantelle teams with Red Cross in bid to raise $400,000

Posted by James Ferre on 17th March 2009

Helping those less fortunate is as easy as staying hydrated, with Thirst Aid: a partnership between Frantelle Spring Water and Australian Red Cross aimed at raising $400,000 over the next year to support Red Cross’s humanitarian work.Frantelle has already contributed $200,000 to the Thirst Aid campaign, and is calling on the Australian public to help match this amount.

Funds raised through the Thirst Aid campaign will allow Red Cross to provide hungry school kids with breakfast, help disaster victims rebuild their lives and reunite lost family members and loved ones who have been torn apart by disasters or conflicts, among other activities.

Red Cross water and sanitation specialist aid worker, Bob Handby, has first hand experience of disaster situations and knows the importance of safe drinking water in a crisis. Mr Handby has provided water to displaced persons in Rwanda, helped in Northern Iraq during the Gulf War and assisted victims of Myanmar’s devastating Cyclone Nargis in 2008. “Clean water, proper sanitation and shelter are among the top needs of disaster victims. Funds raised through the Thirst Aid campaign will enable Red Cross to continue to carry out the huge task of providing for disaster victims, as well as contributing to communities in Australia and overseas who are unable to assist themselves,” he said.

Frantelle and Red Cross have worked together previously, with Frantelle donating more than 2,500 litres of much needed water and 600 litres of juice to victims of south-east Queensland’s storms in 2008. They also contributed 17,000 units of Frantelle Spring Water and Extra Juicy Juice to victims of Victoria’s recent Black Saturday bushfires.

Peter Brooks, Managing Director of P & N Beverages – the owner of Frantelle, said ensuring disadvantaged, displaced or disaster affected people around the world have access to basic needs such as fresh water supplies, was an important cause they were delighted to contribute to.

“Frantelle has donated $200,000 to this worthwhile cause and we’re urging the Australian community to chip in and do the same to ensure that Red Cross is able to continue its vital work,” Mr Brooks said. “Helping out is as simple as a text message or online donation next time you pick up a bottle of water for home, the gym or the kids’ lunchboxes.”

Those wishing to donate via SMS can text ‘AID’ to 1991 0101, to make a $2 donation* charged directly to the mobile phone account. Credit card donations of $5 or more can be made to Red Cross via the Thirst Aid website. All donations are tax deductible.