Cooperative goes “Dutch” with new national cheese rollout

Posted by James Ferre on 23rd March 2009

A new range of handcrafted semi-hard Dutch-style cheeses using milk from Western Australia’s clean and fertile south-west is set to be rolled out nationwide from March 23.The Cape Leeuwin cheeses are being launched by the Capel-based cooperative Challenge Dairy, which is supplied with fresh milk by around 50 per cent of farmers in WA’s south-west, a region renowned for the unique quality of its dairy products.

The new products, which are branded under the Capel Valley label, will have three flavours Traditional Style Dutch, Traditional Style Swiss and Traditional Style Dutch with cumin seeds in the premium dairy-deli sections of Coles supermarkets nationwide. The company is also hoping to launch the Cape Leeuwin range in Asian supermarkets with the help of joint venture partner QAF Singapore.

Challenge Dairy General Manager Sales and Marketing, Les Carter, said most cheeses of a similar type to Cape Leeuwin were currently imported from Europe, providing a competitive advantage for the brand. “One of the main things that differentiates Cape Leeuwin from the imported cheeses is that it’s made in Australia. It’s one of the only Australian-made cheeses of this type,” he noted.