UK retailer picks up prestigious award for “differentiated approach” to food retailing

Posted by Daniel Palmer on 23rd March 2009

For the second year running, UK supermarket chain Morrisons has secured the most sought after award in British retail, ‘The Retailer of the Year’ at the Oracle Retail Week Awards 2009.

The UK’s fourth largest food retailer received the award after out-performing its peers, due, in part, to an improved fresh offer and a focus on value-for-money which has resonated with consumers.

“When we presented this award to Morrisons just twelve short months ago, no-one could have predicted the extent to which the market would change in the year to come,” Tim Danaher, Editor at Retail Week, commented. “To be once again handing this award to Chief Executive Marc Bolland is testament to the way that Morrisons has adapted during this time to not only meet market challenges head on, but to continue to grow the business by attracting new customers and gaining market share. Morrisons has combined its reputation for excellent fresh produce and great value with the best in modern retail and marketing practice.”

Patrick Bohannon, Vice President, EMEA, Oracle Retail added that their innovative approach to food retailing had seen them stand out in the marketplace. “Morrisons has a strongly differentiated approach to food retailing through its in-house management of almost every aspect of its commercial business, including its people, sourcing and supply chain,” he noted. “Combined with its on-going business transformation programme, this successful strategy is helping to drive growth, enhance profitability and improve customer loyalty.”

Morrisons, which has implemented a Market Street concept that includes meat counters, fishmongers, delis and fresh produce, recently announced a 13% rise in profit as their investment in the business continues to pay dividends.

“I am receiving this on behalf of all retailers who are working hard to weather tough times, in the knowledge that UK innovations in retailing will once again bring a renaissance to the industry,” Mr Bolland said, upon receiving the accolade on behalf of the company.