Pepsi introduces lightest water bottle

Posted by James Ferre on 26th March 2009

PepsiCo’s Aquafina, America’s highest selling brand of bottled water, is launching the lightest half-litre bottle of any nationally distributed bottled water brand in the market, according to the beverage giant.

At a weight of just 10.9 grams, the Eco-Fina Bottle is made with 50 per cent less plastic than the half-litre Aquafina bottles produced in 2002, eliminating an estimated 75 million pounds of plastic annually. The company is also looking to reduce its carbon footprint by producing the Eco-Fina Bottle right at Aquafina purification centers where filling occurs and by eliminating cardboard base pads from Eco-Fina Bottle 24-packs, which will contribute to saving 20 million pounds of corrugate by 2010.

“The Eco-Fina Bottle represents more than simply innovative packaging design. It showcases our commitment to develop best-in-class products, packages and manufacturing processes while acting responsibly in everything we do,” Rick Gomez, Chief Marketing Officer, hydration brands at Pepsi-Cola North America Beverages, claimed.

“Consumer research confirms that we achieved our desired objective, which was a ‘sustainable design trifecta’ – a bottle that looks better, functions better and is better for the environment,” suggested Robert Le Bras-Brown, VP of packaging innovation and development at PepsiCo.