KFC forced to cancel grilled chicken offer after unprecedented demand

Posted by James Ferre on 14th May 2009

Following an unprecedented response to a free offer of a Kentucky Grilled Chicken meal in America, KFC has announced that it can no longer accept the free coupon, and will instead introduce a rain check program for inconvenienced customers.

KFC, best known for their fried chicken, introduced grilled chicken for the first time this year in the US and their complimentary offer to give sales a boost far exceeded their expectations.

“We would like to apologise to our customers who have been inconvenienced by the overwhelming response to our free Kentucky Grilled Chicken offer,” said Roger Eaton, President of KFC America. “The lines of customers wanting to redeem their coupons have been out the door and around the block, so we’re unable to redeem customer coupons at this time.”

The offer, which was featured on “The Oprah Winfrey Show” on Tuesday, May 5, resulted in millions of coupons being downloaded and lines of customers waiting outside KFC restaurants all over the US. While the Kentucky Grilled Chicken introduction was already the largest in KFC history, the overwhelming response of the free meal offer drove restaurant traffic to levels not seen in the brand’s 50-plus year history, the company reported.

While millions of free meal coupons have already been redeemed over the past three days, customers holding a coupon will now be issued a rain check.