Harvey Fresh in ACCC’s sights again
The Australian Competition and Consumer Commission has instituted proceedings in the Perth Federal Court against Harvey Fresh (1994) Pty Ltd alleging misrepresentations about the origin of some cheese products.
The ACCC alleges Harvey Fresh represented the place of origin of its one kilogram blocks of Matured Cheese and Semi Matured Cheese as being the south west of Western Australia when it was actually produced in Victoria.
It is the second time in just over a year that they have come under scrutiny by the ACCC, with the WA-based manufacturer of juice and dairy products acknowledging last May that their 100% juice claim was wrong and had the potential to mislead consumers.
The ACCC alleges that by making the representations, Harvey Fresh breached sections 52 and 53(b) of the Trade Practices Act 1974. The claims were made on the cheese packaging and in newspaper advertisements.
To remedy the situation, the competition watchdog is seeking declarations, an injunction and orders for corrective notices, trade practices law compliance training and costs.
A directions hearing is listed for 21 May 2009 at 10.15 am.