Heinz to expand Australia’s Golden Circle in Asia-Pacific

Posted by Isobel Drake on 2nd June 2009

Heinz, after posting record sales in Fiscal 2009 are now on their way to expand their Golden Circle brand in Asia-Pacific.

At last week’s 2009 Investor and Analyst Meeting, William Johnson, Chief Executive Officer of HJ Heinz said that the recent acquisition of Golden Circle in Australia in December 2008 was an important growth step into Asia-Pacific.

“Heinz Australia has been probably our top performing company over the last five years and Golden Circle gives us the opportunity for a further step change in that business.”

“With this acquisition the combined sales of our Australian and New Zealand business units will approach $1 billion US making Heinz one of the best-positioned and largest companies in that region,” he said.

Mr Johnson said that the addition of Golden Circle and Original Juice Co. is a great fit with their increasing global focus on health and wellness.

“Golden Circle is an Australian icon with very high awareness and strong brand equity. The company manufactures a range of excellent fruit based products and beverages,” he continued.

Heinz plan to drive incremental growth through more aggressive marketing and innovation and they are confident about the long-term growth potential.

Heinz’s Asia-Pacific division also includes Japan and in high-growth emerging markets such as China, India and Indonesia. During Fiscal 2009, Sales in Emerging Markets grew by 15.7% , propelled by double-digit organic sales growth in these regions.