ACCC releases Food Labelling Guide to educate food and beverage firms

Posted by Daniel Palmer on 23rd June 2009

The Australian Competition and Consumer Commission has recently released the Food Labelling Guide, which has been designed to ensure food and beverage marketers are aware of their obligations to ensure all advertising and food labels are accurate. Any misleading information on packaging or in advertising is pursued by the ACCC under the Trade Practices Act.

The Guide is a supplement to the competition regulator’s 2006 publication – Food and beverage industry: food descriptors guideline to the Trade Practices Act – and outlines  practical examples of the types of claims and representations that can and cannot be made when developing food and beverage labelling, packaging and advertising.

To gain access to the Guide please visit: www.accc.gov.au/content/index.phtml/itemId/877504.