Foster’s loses prominent marketing executive

  • September 30, 2009
  • Daniel Palmer

The head of global marketing and innovation at brewer Foster’s has resigned this week to take up a new role with a different company, according to reports.

Anthony Heraghty controversially joined the brewer three years ago after leaving the former advertising agency of Foster’s. A year later the ad agency at Foster’s was changed.

During his time at the agency Foster’s received acclaim for their Boonie doll promotion and the Big Ad for Carlton Draught.

Court case

Mr Heraghty, whose initial role was cancelled out earlier this year due to a management reshuffle, is a key player in a court case involving his former employer, WPP.

Global behemoth WPP, which owns George Patterson, alleges that Heraghty and other employees of Patts at the time accepted payments to stay at the agency during the time when WPP was buying the company from Pacific Equity Partners. As such, WPP alleges they were responsible for inflating the sale price.

The case is likely to go to mediation in coming weeks, with WPP seeking damages of $10 million from PEP.

Mr Heraghty’s resignation is not the only management change at Foster’s this week, with Paul Conroy officially appointed to the role of Chief Legal Officer & Company Secretary yesterday.


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