Coca-Cola to add nutritional content on front of can
The Coca-Cola Company announced global plans to include energy information (calories, kilocalories, kilojoules) per serving on the front of almost all* of their product packages. The soft drink giant said the move had been made “to increase consumers’ awareness about the calorie content of its beverages”.The Company has already rolled out front-of-pack energy labeling throughout Europe and Australia, with Mexico and the United States currently in roll-out phase. They plan to have front-of-pack energy information on all products by the end of 2011.
Research shows that front-of-pack energy information is an important tool in helping people balance their overall dietary intake and physical activity.
“Coca-Cola is the world’s most valuable brand, and with that comes a leadership responsibility,” said Muhtar Kent, Chairman and Chief Executive Officer. “Now more than ever, people expect facts about the products they consume to be both readily available and visible. This global commitment is about making it easier for consumers to quickly see the calorie information for our beverages.”
Coca-Cola claimed to be the first company in the beverage industry to make this kind of international commitment.
* Fountain drinks and unsweetened water products will be exempt from the policy.