Apple looks to block Woolworths’ trademark application

Posted by James Ferre on 5th October 2009

Technology giant Apple is looking to prevent Woolworths from using their new logo, arguing it resembles the Apple trademark.

Woolworths logo

Woolworths launched the rebranding early this year with a logo they contend to be a stylised ‘w’ that looks like a piece of peeling fruit. Apple says it is, well, an apple, and is taking its case to trademark body IP Australia.

IP Australia must determine whether or not the Woolworths logo could create confusion for customers in light of the Apple trademark when considering the Woolworths trademark application.

Apple has reportedly been concerned by Woolworths’ presence in the technology sector, which could make it more of a direct competitor in the future.