McDonald’s reports robust sales, Australia still strong

Posted by Isobel Drake on 10th November 2009

McDonald’s, the world’s largest burger chain, has announced a 3.3 per cent rise in comparable sales for the month of October as fast-food continues to draw in convenience and value-conscious customers.

The result was led by Europe (sales up 6.4%), while Australian sales continued to surge – helping the Asia/Pacific, Middle East and Africa region to a sales boost of 4.7%.

“The 4.7% increase in Asia/Pacific, Middle East and Africa’s October comparable sales was fueled by Japan and Australia, partly offset by China,” the company advised in a statement. “Across the segment, core menu, value, convenience and breakfast drove the region’s performance.”Systemwide sales rose 10.3%, or 5.2% in constant currencies, for the month.

“Our customers are at the heart of everything we do, and McDonald’s is delivering what they want,” Chief Executive Officer Jim Skinner suggested in his take on the results.