Coca-Cola hoping to see double by 2020

Posted by Daniel Palmer on 17th November 2009

Global beverages group, The Coca-Cola Company, has told investors and analysts of their plans to more than double revenue by 2020.

Senior management are discussing the global and local forces that are likely to shape its business for the next decade at a two-day event, titled “A Growing World of Refreshment.” The event will conclude overnight Australian time.

The company outlined the “6 Core P’s” of its vision, which will be the focus for the coming decade. These include: profit, people, portfolio, partners, planet, and productivity. Included within these categories are goals to more than double system revenue by 2020 while increasing margins, be the leading nonalcoholic RTD business in every market and every category of high importance, and to show leadership in tackling sustainability issues.

“We worked with our bottling partners to create a 2020 Vision that is designed for action and guided by goals that will stretch us and enable us to continue to grow our business,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. “Working hand-in-hand with our great bottling partners, we are building a unified and aligned system equipped for long-term sustainable growth. With this roadmap as our guide, I am confident that we will usher in a new era of winning for the Coca-Cola system.”

Mr Kent added that they needed to focus on the most valuable customers going forward, with new innovations key in an ever changing environment.

“We are laser-focused on targeting the right consumers with fully integrated global marketing campaigns that work on many levels, across many geographies and cultures, and leverage a rich variety of media and channels,” he reported. “To target aging and affluent consumers globally, we are actively exploring new ingredients, new functionality and new occasions. At the same time, we are creating new strategies that are winning over a massive new generation of teens to drive growth of Trademark Coca-Cola.”

Senior Coca-Cola management are discussing the global and local forces that are likely to shape its business for the next decade at a two-day event, titled “A Growing World of Refreshment.” The event will conclude overnight Australian time.