7-Eleven sees great potential with private label

Posted by Isobel Drake on 30th November 2009

Global convenience retailer 7-Eleven is looking to continue their private label push with the creation of a new position –  senior product director for private label products. Tom Gerrity, who has led 7-Eleven’s foray into private-label packaged food while supervising the grocery category, will now focus his merchandising efforts solely on the company’s growing 7-Select line of products.

“Establishing this key role in the organisation supports our commitment to develop a best-in-class private-label program with products to meet the needs of our customers and franchisees,” Kevin Elliott, senior vice president of merchandising and logistics, suggested. “Tom has the breadth of merchandising experience with 7-Eleven to take on this important fast-emerging opportunity.”

The private label focus has largely centred on the American market, with the company seeing the recession as the perfect opportunity to quickly expand their range.