McDonald’s sales growth stalls, Australian momentum unaffected

Posted by Daniel Palmer on 9th December 2009

Fast-food giant McDonald’s, one of the better performed major businesses in the world during the global financial crisis has reported moderate sales growth in November.

The maker of the Big Mac said that global comparable sales increased 0.7% in November, the lowest growth for the year.However, the Australian market remained one of their best performers.

“Customers continue to find what they want at McDonald’s – menu variety, convenient locations and compelling value,” Chief Executive Officer Jim Skinner suggested. “We remain focused on growing market share with a disciplined pricing strategy to provide great tasting food at an affordable price.”

The results were driven by Europe, with the US and Asia the main drags.

“November comparable sales in Asia/Pacific, Middle East and Africa (APMEA) declined against the robust 13.2% performance delivered in the prior year,” the company advised. “Australia remained strong but was more than offset by Japan and continued weakness in China.”

“Ongoing emphasis on the core menu, branded affordability, breakfast and convenience continue to be key drivers of the McDonald’s experience in APMEA.”

Systemwide sales rose 10.1%, or 2.3% in constant currencies, for the month.