Private equity firm looks to sell Kettle for $700 million: reports

Posted by James Ferre on 10th December 2009

Lion Capital, a consumer-brands focussed private equity firm based in the UK, is looking to sell the Kettle Foods brand, according to reports.

Reuters said sources close to the situation had informed them that Lion was looking for around US$700 million for the potato chip company.

The private equity firm has reportedly enlisted the services of investment bank Rothschild to help sell Kettle, with PepsiCo’s Frito-Lay and pretzel maker Snyder’s listed by the Wall Street Journal as two of the more likely bidders.

The Kettle brand in Australia is owned by Snack Brands Australia.