Domino’s expands global presence
- January 4, 2010
- James Ferre
ASX-listed pizza maker Domino’s Pizza Enterprises has entered into a Memorandum of Understanding to purchase Pizza Company, a pizza chain which operates 15 stores in Belgium, doubling the size of its network in the European country.
Domino’s Pizza CEO Don Meij said the purchase would make Domino’s the number one pizza delivery company in Belgium in terms of store count and would increase the Company’s store count in the country to 31 stores, with one store to be closed due to a conflict with the territory of an existing store.
He added that, although the Company’s core strategy for Europe is for organic store growth, the acquisition was a fantastic opportunity to become the market leader in Belgium.
“While our strategy is for organic growth, we will always consider quality businesses if they are presented to us,” he advised. “We believe purchasing Pizza Company will be a significant step forward for us to become a truly national brand in Belgium and grow our European operations.”
“Once converted, Domino’s 30 stores across Belgium will give us the momentum to make a substantial presence in the market, similar to what we have achieved in New Zealand.”
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