Tesco begins new sales strategy to reduce food waste

Posted by Isobel Drake on 25th January 2010

The UK’s largest retailer has launched the first of its new “Buy One, Get One Free Later” deals, designed in response to alarming research showing the high levels of food waste.

Such is the extent of food waste in the UK that the government is looking at the prospect of clamping down on traditional ‘buy-one-get-one-free’ (BOGOF) deals. This has already elicited a response from retailers, with Tesco’s new discount strategy to include the ability for customers to buy one now and get one free the next time they shop .

“Customers really like our Buy One Get One Free deals but feedback shows smaller households sometimes can’t use the free product before its use by date,” Lucy Neville-Rolfe, Tesco Executive Director, explained. ” Now we’re giving customers the flexibility to take advantage of the great value offer by claiming their free product the following week instead.”

“As well as giving our customers a flexible new offer, we’re helping them to cut food waste.”

At the end of the trial, customer feedback will determine how the offer is used in the future, the company said.