New film exposes violence and death at Coca Cola plant

Posted by Josette Dunn on 8th February 2010

 Explosive new film, titled “The Coca-Cola Case” debuted in the U.S. on Friday.

The film  documents the work of Ray Rogers, the long-time labour organiser behind the Campaign to Stop Killer Coke, a New-York based group that has been putting pressure on the Coca-Cola Co. to take responsibility for the horrific violence taking place at their Colombian bottling plants.

The film claims that Coca-Cola has been collaborating with violent paramilitary organizations in Colombia and other countries in which the company operates, and shows footage of what they say are labor and human rights abuses at Coca-Cola bottling plants.

Coca-Cola has admitted that union workers at the bottling plants were tortured, kidnapped and murdered, however the company has said that it can’t be held responsible for what happens at the plant because they do not own it.

The film premiered on January 18th in Montreal, and has now moved to the U.S.

The film follows in the footsteps of other documentaries aimed at multinational companies such as Supersize Me.  These films highlight the public’s desire for ethical conduct by large companies; a desire which is influencing purchasing decisions.  Consumers in developed countries are increasingly choosing ethical products such as Fairtrade, Organic, and environmentally responsible food.

The message is clear: treat employees, communities, the environment and animals properly, or lose customers.