Western Australian Government launches eat-local campaign
Western Australian Agriculture and Food Minister Terry Redman today unveiled the new Buy West Eat Best campaign, with the support of local food producers.
The campaign, which includes television and newspaper advertisments, encourages Western Australian consumers to buy products grown, farmed, fished or produced in WA by looking for the Buy West Eat Best logo on packaging.
More than 90 companies are part of the program, which is a collaboration of growers, producers, manufacturers, retailers and the Western Australian State Government. Retail partners include Woolworths, Coles, IGA and Foodworks, as well as specialty providers such as Festival Fish Markets, Jus Burgers and Ryan’s Quality Meats.
“This campaign will see the Buy West Eat Best logo plastered across the State as it uses television, newspaper, online, in-store and other promotional strategies to help shoppers spot local produce quickly and easily,” Mr Redman said.
“The television advertisements are a novel way for our producers to speak directly to their WA customers to remind them just how good the food is we produce in our own backyard.”
Consumers can visit the new website http://www.buywesteatbest.org.au or phone 1800 132 422 to find out which businesses are signed up to Buy West Eat Best, along with details of events, recipes and competitions.