Nestle’s Wonka premium range

Posted by Josette Dunn on 22nd February 2010

Nestle-owned candy maker Wonka is to launch its first range of premium confectionery for the US market.


The Wonka Exceptionals line are “inspired” by the famous story and include; Wonka Chocolates, the Wonka Scrumdiddlyumptious Chocolate Bar and Wonka Fruit Jellies and Fruit Marvels, the firm said today (19 February).

The Wonka Chocolates collection includes three varieties, each available in full-sized tablet bars and bags of individually wrapped minis. They will debut nationwide from 1 March with an RRP of US$2.39 for each 3.5oz tablet bar and $4.29 for each 8.5oz-9.5oz bag of minis.

The Wonka Scrumdiddlyumptious Chocolate Bar is made with toffee pieces, cookies and peanuts covered in milk chocolate. Other varieties include a Chocolate Waterfall Bar and a Domed Dark Chocolate Bar.

Wonka Fruit Jellies and Wonka Fruit Marvels are made with natural ingredients, no artificial colours, and 25% real fruit juice, the firm said.

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