Red Rooster announces free range burgers

  • February 23, 2010
  • Nicole Eckersley

Red Rooster yesterday released a new promotional line of free range chicken burgers, sourced from Ferguson Valley Free Range chicken farms in Western Australia.

Red Rooster Free RangeThe two burgers target a higher price point than the standard Red Rooster range, combining sourdough buns, avocado, lettuce and sweet onion relish with the free-range chicken.  The Deluxe Free Range burger will include tomato, and the Ultimate Free Range burger will include tasty cheese and (non-free-range) bacon. The burgers begin at $6.95 for the Deluxe and $7.45 for the Ultimate, and will be available for the next six weeks.

While McDonalds has begun to buy free-range eggs, the Red Rooster burger is the first free range chicken offering by a major fast food chain in Australia.

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Reader Comments

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7 Responses to “Red Rooster announces free range burgers”

  1. Stacey on February 25th, 2010 6:58 pm

    Finally! I have been waiting for this to happen for years now. If we are going to eat animals we should at the very least treat them kindly while they are alive. I AM BUYING ONE FOR DINNER TONIGHT. GREAT NEWS!!!

  2. David on February 26th, 2010 6:44 pm

    It’s a shame that the burger is dry and tasteless and that the bun isn’t toasted.

    At least the chicken is from australia unlike their barrimundi burger !

  3. Shona on February 26th, 2010 7:04 pm

    I totally agree with you Stacey! It’s great Red Rooster has taken steps to offer a free range option to customers. Animals should not be kept in cages or confined to small spaces, it’s cruel and we the public should support Red Rooster and encourage other restaurants and food chains to follow suit. Good job Red Rooster!!!

  4. Nicole on March 4th, 2010 1:01 pm

    David, I found the opposite. The chicken breast was moist and very well prepared. The bun was fresh and definitely toasted (it might come down to the individual preparing the burger I suspect, like any fast food chain the food can be a little bit hit and miss) The avocado and relish were beautiful and I’d be very interested to know the nutritional information of both of these burgers. Very impressed.

  5. katherine on March 12th, 2010 4:09 pm

    oh my gosh I couldnt bite through the roll! I had to rip it , the chicken was chewy (microwaved) and completely dried out on 1 side , had to pull bits off again bacon ? floppy bit of meat , the best bit was the lettuce and relish yum!
    oh and then realised I had just paid $3.65 for a bottle of water!!!!!!!!!! disgusting !
    my son knew which burger I meant before I named it as girls at school ha d described same thing! shame all the highschool kids wont be going for lunch!

  6. rebecca on March 25th, 2010 6:49 pm

    it is great that they are using free range chicken but how can you possibly call a burger “ULTIMATE FREE RANGE BURGER” when the bacon is factory farmed?? i want to be able to buy a product that encourages us to buy free range and get the message out there but what message are we sending when we are also buying factory farmed pork in that very same product? Pigs deserve fair treatment as much as chickens do so i personally think this burger is a bit of a joke and slap in the face to animals and people alike!

  7. sally on June 27th, 2010 10:26 pm

    I agree with Stacey and Rebecca.
    Well Done Red Rooster for giving us a guilt free burger. I am prepared to pay more for a burger when I know the meat is free range and the chicken was raised humanely

    The thing is I don’t think Red Rooster have really understood the market for the product. Nobody who cares about animal welfare will buy a burger that contains free range chicken but not free range pork and if you dont care about animal welfare you probably won’t bother with either.

    Give it another go Red Rooster but next time make sure all of the product is free range and talk up animal welfare in the promotion of the burgers. Me and others like me will go out of our way to buy a product that supports our choices.