Tokyo looks to boost domestic consumption

  • March 11, 2010
  • source: just-food

Japan’s food ministry will expand a pilot programme that aims to increase consumption of domestic agricultural produce as early as this year.

The scheme, Food Action Nippon, uses reward points to encourage consumers to buy food products made in Japan.

Food Action Nippon aims to improve the nation’s self-sufficiency and was launched in February last year at 12 large supermarkets in greater Tokyo. Sales of products that offer reward points climbed 19%, according to the ministry.

The ministry said retailers would bear a greater portion of the costs. However they stand to reap benefits in the form of increased sales of domestic products, which are usually more expensive than imports.

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/


Bookmarks

  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Furl
  • Netvouz
  • NewsVine
  • Reddit
  • Fark
  • Propeller
  • Slashdot
  • StumbleUpon
  • Technorati

Reader Comments

Australian Food News reserves the right to edit or not publish comments of a potentially offensive or defamatory nature. Comments will not be published if name and email address has not been provided (name and email will be withheld if requested).

The opinions expressed below are those of Australian Food News readers and do not necessarily reflect those of Australian Food News.