EU tightens rules on children’s marketing

Posted by Josette Dunn on 1st April 2010

The EU Council of Ministers has ruled that dairy manufacturers cannot use labels that claim that their products strengthen children’s teeth.Formally accepting a European Commission decision, ministers rejected the health claim under new EU rules regulating children’s marketing.

The slogan “Dairy foods (milk & cheese) promote dental health in children” and similar claims will be banned.

Ministers also agreed that the claim “Three portions of dairy food everyday, as part of a balanced diet, may help promote a healthy body weight during childhood and adolescence” should be banned.

The Council also rejected a series of child health claims for foods containing the additives docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), including claims that they help vision, mental development, calming and serenity to children.

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