FFCo acquires Nutshack

  • May 31, 2010
  • Nicole Eckersley

NutshackFranchisor FFCo (Franchised Food Company) has acquired Nutshack, comprising 28 outlets in Victoria and Queensland.

The acquisition brings FFCo’s stable to four, alongside Mr Whippy, Pretzel World and Cold Rock, with a total of 135 outlets.

FFCo’s CEO, Stan Gordon, said the company planned to open Nutshack stores across Australia.

““We always said we were on the lookout for more opportunities in our sector and here it is. Nutshack is another exciting and unique brand which we believe has great potential to grow.”

The chairman of FFCo, Michael Sherlock, said that Nutshack also had synergies with their ice cream franchises.

“Cold Rock works on the ‘create your own’ experience of adding ‘mix ins’ to your favourite ice cream flavour and we’ll be able to use Nutshack products like nuts, chocolate and lollies for mix ins and to come up with new flavour creations,” he said.

“We’ll also examine the possibility of opening dual Cold Rock – Nutshack stores because the two brands are a very good fit.”

Nutshack, previously owned by a group of investors (including the Langdon Group) opened in 1991 and began franchising in 1994.


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