ACCC launches program for prospective franchisees

Posted by Nicole Eckersley on 4th June 2010

Board meetingThe Australian Competition and Consumer Commission has launched a free online education program, designed to help franchisees make an informed decision when looking to buy a franchise.

The program will be administered by Griffith University’s Asia-Pacific Centre for Franchising Excellence and will launch in July this year.

ACCC deputy chair Michael Schaper said the pre-entry education program will be available nationally and cater to all levels of understanding.

“The program will be a one-stop shop, providing potential franchisees with a better understanding of their rights and obligations under the Franchising Code, and some of the practical issues they could face as a franchisee,” Dr Schaper said.

“As has been recognised in the Expert Report on Franchising Code of Conduct recently commissioned by the Minister for Competition and Consumer Affairs, early education of potential franchisees is a critical factor in their business success and compliance with the code.  In addition, the need for earlier and better information was underscored by recent research from Griffith University, which revealed that 49 per cent of the franchisees surveyed relied heavily on their ‘gut feeling’ when deciding to go into franchising,” Dr Schaper said.

The program covers all areas of franchising, including fees, royalties, manuals, marketing and choosing a location, leasing arrangements and dispute resolution, and also covers general business concepts such as cashflow and working capital.

The ACCC will assist in the development of the program and monitor its effectiveness, with this program supplementing current education efforts in the franchising sector.  Those interested in the program can <a href=””>pre-register their interest</a> at the Griffith University website.

“Anyone thinking about buying a franchise should enrol in the program,” Dr Schaper said.