Cargill, Meyer sign beef joint venture
Cargill’s US beef business and Meyer Natural Foods have signed a joint distribution venture for the Meyer Natural Angus and Laura’s Lean Beef brands.Under a marketing deal, the two products will be offered to Cargill’s retail and foodservice customers. Products will be produced for Meyer by Cargill at its Fort Morgan, Colorado, processing facility.
“This arrangement will result in our customers having an expanded selection of high quality beef products which they can offer consumers,” said John Keating, president of Cargill’s US beef business based in Wichita.
“Consumers increasingly seek variety, quality and value in the beef they consume, and our collaboration with Meyer is a win-win for everyone. Meyer Natural Foods product will be more readily available to retailers, foodservice customers and consumers. Cargill will be able to help customers better meet the desire for prime and choice Angus beef from verified origins, raised in certified humane conditions using no antibiotics or hormones under the Meyer Natural Angus brand or lean, heart-healthy beef under the Laura’s Lean Beef brand.”
Meyer Natural Foods president Bill Rupp said he was “delighted” to partner with Cargill due to its “stellar reputation for producing the optimal product solutions for their many customers throughout the US and around the world”.
Rupp added: “Meyer’s natural and organic beef offerings complement Cargill’s expansive beef offerings, and we look forward to working closely with them to grow this business.”
Terms of the agreement, which became effective in late May, were not disclosed.
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