Birds Eye UK launches sustainability initiative

  • July 6, 2010
  • source: just-food

UK frozen foods business Birds Eye Iglo is launching a company-wide sustainability plan called ‘Forever Food’.

The group has committed to sourcing 100% of wild and farmed fish from certified fisheries by 2012, reduce packaging by 15% by 2012, reducing water consumption used in manufacturing by 20% by 2020, reducing carbon dioxide emissions by 30% by 2020 and sending zero waste to landfill from UK operations by 2015.

The plan has been developed in collaboration with a range of organisations including the WWF, the Marine Stewardship Council, the Food and Drink Federation and the Prince’s Countryside Fund. The new guidelines covers all raw materials and manufacturing sites as well as third party suppliers.

The company claimed the move is another step in its history of sustainable development, with key milestones including co-founding the Marine Steward Council (MSC) with WWF in 1995, and stopping frying using palm oil in 2002.

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/


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One Response to “Birds Eye UK launches sustainability initiative”

  1. Mark Schroeder on July 7th, 2010 4:24 pm

    This is fantastic, I will support this wholeheartedly personally and on my marketing ethics blog marketingheart.wordpress.com.au