CAS: customer management & mobility for consumer products

Posted by Nicole Eckersley on 8th July 2010

CAS, the leading provider of Customer Management and Mobility Solutions to the Consumer Products industry, has launched the latest version of their customer management and mobility solution.

CAS 8 has been designed with input from many of the company’s clients, who include Campbells, The Coca Cola Company, Nestle and ABInBev. CAS Australia, based in North Strathfield, Sydney, are also working with many leading local Consumer Product companies including Arnotts, Lion Nathan, Blackmores, Pernod Ricard and Coca Cola Amatil.

“We deliver value to Consumer Product companies by enabling them to extend their ERP and existing CRM solutions with a complimentary integrated suite of Retail Execution and Trade Promotion Management software, including Direct Store Delivery, Field Service and Trade Promotion Optimization.” explains Markus Hoffmann, Managing Director of CAS Australia.

“CAS 8, the latest version of our solution suite, includes a revolutionary new User Interface that incorporates business process-driven navigation as well as a number of developments in the background technologies to enable lower implementation costs.”

“CAS 8 is the only integrated software suite developed specifically for the Consumer Products industry that can be deployed on all major mobility device platforms – including Smartphone, PDA, Tablet and Laptop – in ‘online’ and ‘offline’ environments, and is proving to be the natural choice for many leading firms.”

Since launching, the new version CAS has added a number of new clients to its global customer list including PepsiCo, SCA, and McCormick & Company, and the Coca-Cola Company have announced plans to extend their investment in CAS by selecting the company to provide direct store delivery (DSD) mobile solutions to its bottler network, as part of the Program Scale Mobile Customer Management (MCM) initiative.

“The new DSD mobile solution will complement our investment in the CAS application suite and further our goal of a single mobility platform which in turn will reduce cost, IT complexity and leverage business functionality across the different user roles. This will further leverage our ongoing investments in our SAP ‘back office’ applications which will enable our sales, delivery and, demand planning functions to work more efficiently together,” said Tom Miller, General Manager of Program Scale and Vice President, Bottling Investments for The Coca-Cola Company.

“When you think of DSD, the Coca-Cola brand first comes to mind because of the company’s deep tradition of direct store execution,” said Stefan Joneck, Founder of CAS.

“We are very pleased that The Coca-Cola Company has selected CAS to deliver this new DSD mobile solution as part of the Program Scale MCM initiative. This announcement marks another milestone of our long term strategic relationship with Coca-Cola.”

Further information on CAS and their solutions can be obtained from the Sydney office on (02) 8746 0700 or at