Aldi brand to go food-colouring free

  • July 13, 2010
  • source: just-food

Aldi Australia has reformulated its private label range to exclude artificial food colours.

The move follows studies that demonstrated increased levels of hyperactivity in young children consuming some food products.

A study from Southampton University in the UK study found higher levels of hyperactivity in young children consuming: Tartrazine (102), Quinoline Yellow (104), Sunset Yellow (110), Carmoisine (122), Ponceau (124) and Allura Red (129).

Aldi has removed these artificial food colours as well as: Amaranth Purple (123), Erythrosine cherry red (127), Green (142), Black (151), Brown (155), Indigo Blue (132), Brilliant Blue (133) and Green (143).

“The artificial food colours were either replaced with natural substitutes or nothing at all, and the reformulated products are of the same high quality and taste our customers have become accustomed to,” said Tom Daunt, Aldi’s managing director of corporate buying.

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/


Bookmarks

Reader Comments

Australian Food News reserves the right to edit or not publish comments of a potentially offensive or defamatory nature. Comments will not be published if name and email address has not been provided (name and email will be withheld if requested).

The opinions expressed below are those of Australian Food News readers and do not necessarily reflect those of Australian Food News.

2 Responses to “Aldi brand to go food-colouring free”

  1. Lea Prosser on March 29th, 2011 8:12 pm

    Well done Aldi, I have a child with severe intolerance’s to colors, flavors, additives and Preservatives. I look forward to shopping there in April. Wish you guys were in South Australia. Shopping for foods to feed the child is so hard. Arnotts have changed the oil used to make the biscuits. My Child is only able to have Sakata’s plain Homebrand chips(until Woolies decided to change Manufactures) and the old time(no offense anyone) cooking. home made jelly, serbet, marshmellows etc.

  2. Sonya on April 30th, 2011 3:48 pm

    Well Done Aldi! You have won me over. I will now drive 45 minutes to my nearest Aldi store to purchase products from a company who listens and cares about their consumers needs.