Coles signs new two year MasterChef deal

Posted by Josette Dunn on 28th July 2010

In an exciting development after the 2010 final, Coles is pleased to announce it has signed a new two year deal as the exclusive supermarket sponsor of Network Ten’s MasterChef Australia.


The new partnership will see Coles continue its relationship with the groundbreaking show in 2011 and 2012, including Junior MasterChef.

Coles Marketing Director Simon McDowell said he was thrilled to continue Australia’s most talked about marketing alliance for another two years.

“We’ve been partners with MasterChef Australia since the first series, and it’s been a tremendous success for our customers, stores and team members,” Mr McDowell said.

“The program has been a terrific way to showcase the ever-improving fresh food quality and value we’re delivering to our customers in stores, and we can’t wait to continue the journey in 2011 and 2012.”

“Our relationship with MasterChef Australia and our ongoing partnership with Curtis Stone, will continue to highlight that quality food costs less at Coles.” Mr McDowell said.