SOS signs distribution deal for Bertolli

Posted by Josette Dunn on 28th July 2010

Spanish food group SOS Corporacion Alimentaria has struck a distribution deal for its Bertolli olive oil brand in Japan.SOS said yesterday that importer Japan Europe Trading Co. (JET) would handle Bertolli to strengthen the brand’s presence in the retail and foodservice channels.

“JET is an importer of high-end Italian brands, recognised by the trade and by the Japanese consumer,” SOS said.

“Supporting that distribution, JET participates in activities to promote Mediterranean cuisine, such as haute cuisine courses. As a result of the partnership with JET, Bertolli will in the coming months host several cooking seminars for professionals in major cities.”

Japan imports 30,000 tonnes of olive oil each year, the company added, making the country the largest in the Asia-Pacific region for the product and the third-largest worldwide.

SOS has a 12% share of the Japanese olive oil category, through Bertolli, Carbonell and Carapelli.

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