McCain Sweet Potato SuperFries
McCain has launched a new line of gourmet SuperFries, made from sweet potato, cooked in canola oil and seasoned with sea salt.
The new oven-bake fries are available in 450g bags, thin and crinkle cut, and join McCain’s existing variety of conventional potato fries.
Surprisingly, the new sweet potato fries are slightly higher in calories than their potato counterparts, weighing in at 174 Cal per 100g for a crinkle-cut and 187 for thin cut, compared to 153 Cal/100g for conventional crinkle-cut.
The new fries are also higher in fat – 7.1%, to a McCain crinkle cut potato chip’s 4.6% – and contain over six times the amount of sodium, but are higher in dietary fibre, and a single 90g serving contains 42% of the recommended daily intake of vitamin A.
A TV marketing campaign is supporting the launch, featuring a “Sometimes it’s worth trying something a little different” moment between daughter and father.
McCain’s 450g Sweet Potato SuperFries varieties are available at a RRP of $3.89 in supermarkets around Australia.
Charlie’s Cookies is promoting what it describes as an ‘artisan’ range of biscuits for cafes.
Gatorade is entering into the water category, now selling a sugar-free flavoured electrolyte water.
Donut King is now selling ‘donut fries’.
Oporto is now selling sweet premium sweet potato buns to accompany its burgers.
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