Taco Bill gives its website and brand a Mexican makeover
Taco Bill, Australia’s longest established Mexican restaurant franchise has unveiled a new website as part of its brand refresh that is set to have consumers and prospective franchisees raising their margarita glasses. The website has new functions to allow seamless navigation from consumer offers, competitions and restaurant locations to franchise opportunities.Taco Bill’s brand refresh involves a complete review of marketing collateral and manuals to give new and prospective franchisees the best representation of the franchise. The new marketing push has been planned in conjunction with Taco Bill’s master plan to grow from 30 to 35 restaurants by 2011 with regional and metro areas in Australia the main focus.
Taco Bill Director Tom Kartel said: “We looked at a number of areas across the business and knew that we needed to engage prospective franchisees and consumers with a fun, informative website and develop our in-restaurant marketing material and manuals to reflect how we’ve grown as a franchise.”
“As a result, we’re already seeing more enquiries come through and our consumer ‘Soccer World Cup’ promotion received more interest with the additional online information. The promotion gave people the chance to win Australian soccer and Taco Bill merchandise, in addition to major prizes including a Foosball table valued at $250 via a scratch card with a special meal purchase.”
Taco Bill’s new website will also feature menu updates to keep consumers regularly informed. New menu concepts have recently been trialled at the South Melbourne restaurant, after collaboration and input from franchisees, and will be rolled out to restaurants in due course. This includes a new takeaway option with the choice of five burritos, corn chips and salsa for $20.
Through the website and social media tools, such as Facebook and Twitter, Taco Bill will be further engaging customers about upcoming awards they have entered and won.
“Last year we entered the ‘I Love Food’ awards, Australia’s largest people’s choice awards hosted by Foxtel’s Lifestyle channel. All our franchisees became heavily involved and encouraged people to vote for Taco Bill. As a result, we won Australia’s Favourite Latin American restaurant and have built strong customer relationships. Our company developments and updated web presence will put us in a strong position to win again this year,” Mr Kartel said.