CUB and Asahi extend Australian Partnership

Posted by Nicole Eckersley on 17th August 2010

Carlton & United Breweries and Asahi Breweries Ltd, brewer of Japan’s leading exported beer, Asahi Super Dry, today extended a long term exclusive license to sell and market Asahi Super Dry in Australia.

“We have a longstanding relationship with Carlton & United Breweries and we’re delighted it is set to continue,” said Asahi Breweries Ltd President and Chief Operating Officer Mr Naoki Izumiya. “We are extremely pleased with Asahi Super Dry’s performance in Australia and are confident Carlton & United Breweries will continue to position the brand for future growth.”

Since 1992, Asahi has been amongst Australia’s favourite premium imported beers. Under this new agreement, the brand is positioned for rapid growth in coming years.

“Asahi continues to be a leading brand in the Carlton & United Breweries portfolio and we’re delighted to cement our partnership with Asahi,” said Carlton & United Breweries Managing Director John Pollaers. “We value this extended long term agreement and are proud to have built the Asahi brand into Australia’s favourite Japanese beer.”