Russian Standard enters RTD market

Posted by Nicole Eckersley on 19th August 2010

Russian Standard RTD canRussian Standard Vodka today announced the launch of its first ready-to-drink beverage, Russian Standard Vodka Citrus, for the Australian market.

The product is the first foray into the RTD market for the 22-year-old premium vodka brand, which holds a 60% share of the Russian premium market.

“We are proud to continue our success in Australia with the launch of Russian Standard Vodka Citrus RTD,” said Roustam Tariko, founder and President of Russian Standard Vodka. “Our new RTD is produced with the same passion for excellence and uncompromising standards for liquid quality as all our brands, and we are confident Russian Standard Vodka Citrus will be a great success in Australia.”

Russian Standard position their products as “pure, authentic Russian” premium vodka, emphasising its pedigree Russian origins and its position as the “No. 1 premium vodka in Russia”.

“Russian Standard Vodka delivers superior quality through a unique blend of centuries old tradition and state-of-the-art distillation technology, exclusively produced and bottled in St Petersburg.  Russian Standard vodkas are made with only the finest Russian ingredients, conforming to the original formula for vodka established in 1894 by famed Russian scientist Dmitry Mendeleev for Russia’s Tsars,” says a release for the product.

The brand is managed in Australia by Beam Global Asia Pacific, with Coca-Cola Amatil distributing the product.

“Russian Standard Vodka Citrus is an authentic vodka experience for the Australian RTD drinker, uniquely designed for ready to drink occasions,” said Phil Baldock, CEO of Beam Global Asia Pacific “Russian Standard has achieved great success in the Australian market since launch a year ago, and we believe Russian Standard Vodka Citrus RTD will further expand the brand’s growth, and meet the needs of today’s vodka drinkers in Australia.”

Available in single can, four-pack can and bottle formats, Russian Standard Vodka Citrus RTD is a premium product that offers drinkers the real Russian vodka experience.

* Russian Standard Vodka Citrus RTD 5% single can RRP $8.50 (on premise)
* Russian Standard Vodka Citrus RTD 6.5% four-pack can RRP $18.99
* Russian Standard Vodka Citrus RTD 6.5% four-pack bottle RRP $18.99