AMAG logo takes its place on the world stage
The Australian Made, Australian Grown (AMAG) logo, Australia’s most trusted and recognised country of origin symbol, has taken its place on the world stage at the Shanghai World Expo 2010.
The Shanghai World Expo 2010 is the largest global event in 2010 and the largest expo on record.
Hundreds of thousands of shoppers who make a purchase in the Australian Pavilion’s retail outlet receive a re-usable shopping bag carrying the famous green and gold symbol as part of a major sponsorship deal by not-for-profit organisation, the Australian Made, Australian Grown Campaign.
The expo now underway in China is expected to attract 70 million visitors, with at least 7 million people entering the Australian Pavilion to learn more about the nation, generating enormous exposure for the AMAG logo.
“AMAG is very proud to have joined a select group of organisations in sponsoring the Australian Pavilion at this premier event,” AMAG Chief Executive Ian Harrison says.
“Australian products and produce are recognised throughout Asia for their quality and innovation. Becoming a retail sponsor of the Australian Pavilion presented AMAG with a valuable opportunity to promote the logo and its key messages so that the thousands of visitors that go through the pavilion’s doors each day know which symbol to look for when they want to buy genuine Australian products.
“It also gave us the opportunity to support five of our licensees specifically chosen to exhibit within the precinct.”
AMAG licensees that have their products included in the retail store of the Australian Pavilion include:
Aqi Care – skin care products
Careline Australia – skin care products
Homart Pharmaceuticals – healthcare supplements
Nature’s Care – cosmetics
Yellow Earth – sheepskin products
The sponsorship deal formed part of AMAG’s export project, partly funded by the Federal Government’s Department of Innovation, Industry, Science and Research.
Growers in one of Australia’s largest winter crop regions have experienced more than $100 million wo...
Domino’s Pizza is speeding up its Australian growth rate, opening up 31 stores in one financial quar...
The dairy cattle farming industry should bounce back tin 2018 says market research firm IBISWorld.
Australian brewery Four Pines is on the forefront of history helping develop the first beer designed...
Australia needs to develop on-shore recycling solutions a new report on China’s recent foreign waste...
This article was written by James Gallagher who is the radio-show presenter of , The Second Genome, ...
KEY trends have emerged from the 'best new products' awards at Australia's largest food industry con...
HERE’s our top ten list of national and international news briefs.